Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
by Dillman, Don A.

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Product Description
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. ... Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Product Information
Binding: Hardcover
Specs: 509 pages | 2.49 Lbs
ISBN: 1118456149
ISBN-13: 9781118456149
Old Edition: 0471698687
Edition: 4
Publisher: Wiley, John & Sons, Inc. | Publish Date 08/14 | Copyright 2014

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