Applying Communication Theory for Professional Life: A Practical Introduction
by Dainton, Marianne

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Product Description
This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.

Product Information
Binding: Softcover
Specs: 280 pages | .96 Lbs
ISBN: 1452276544
ISBN-13: 9781452276540
New Edition: 150631547X
Edition: 3
Publisher: Sage Publications, Incorporated | Publish Date 02/14 | Copyright 2015

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