Public Relations Writer's Handbook: The Digital Age
by Aronson, Merry


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Product Description
The second edition of the Public Relations Writer.s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.


 
Product Information
Binding: Hardcover
Specs: 368 pages | 1.4 Lbs
ISBN: 0787986313
ISBN-13: 9780787986315
Edition: 2
Publisher: Jossey-Bass Incorporated, Publishers | Publish Date 03/07 | Copyright 2007
 
 

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