Typographic Design in the Digital Studio: Design Concepts
by Amdur, David A.

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Product Description
The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice.

Product Information
Binding: Softcover
Specs: 298 pages | 1.62 Lbs
ISBN: 1401880932
ISBN-13: 9781401880934
Edition: 1
Publisher: Delmar Publishers | Publish Date 08/06 | Copyright 2007

Table Of Contents:

Typography Influences Us Everyday
Typographic Skills Needed by Designers
Who Is this Book for?
For PC Users
How To Use this Book
Chapter by Chapter
About the Author
Questions and Feedback
Chapter 1.    Getting Started with Typography in the Digital Environment
Working in the Digital Environment
Two Ways That Computers Represent Images
Types of Computer Graphics Programs
Design Concepts Study Guide Chapter 1
Chapter 2.    The Voice of Type
Can You Hear the Type?
Introduction to the Anatomy of Letter Characters
Type Family: Variations on the Theme
Don't Faux It
Placing Type Over Pictures
Design Concepts Study Guide Chapter 2
Chapter 3.    Observing Abstract Form in Type Design
Learning to See Feelingly
Words Are Tools
Three Types of Terms
Elements, Qualities, and Principles in Letterforms
Composition: Putting the Parts Together
Design Concepts Study Guide Chapter 3
Chapter 4.    Exploring the Fundamentals: Making Display Type Work
Focus on Fundamentals
Stacked Display Type and Line Breaks
Putting the Stack in Order: Alignment
Fine-Tuning Alignment and Punctuation
Capitalization Formats
Text within Boxes
Adjusting the Spacing of Letters: Tracking
The Space Between Lines: Leading
Adjusting How Letters Fit Together: Kerning
Save the Kerning for Last (Almost Always)
Design Concepts Study Guide Chapter 4
Chapter 5.    Structure and Measurement
Six Categories of Type Structure
Type Measurement and Specification
Designing Typographic Logotypes
Design Concepts Study Guide Chapter 5
Chapter 6.    Resources of Style, Sources of Inspiration: The History of Typographic Design
Before the Alphabet
The Phonetic Alphabet and the Forms of Letters
Early Letter Spacing, Punctuation, and Layout
Medieval Manuscript
The Typographic Revolution
The Origin of Roman Type
The Modern Impulse
Victorian Type: An Aesthetic of Enrichment
The Arts and Crafts Movement: A Bridge from Victorianism to the Future
Art Nouveau
Typography of the Machine Age
Design at Mid-Century
Holes in the Armor: Postmodern Typography
Design Concepts Study Guide Chapter 6
Chapter 7.    The Nitty-Gritty of Body Copy: Keep'n It Readable
Choosing the Right Typeface
Type Color
Type Size
Leading Body Type
Tracking and Word Spacing
Rags: Bad, Good, and Special
Unwanted Widows and Lonely Orphans
Manual Interventions: Patching Up Blemishes
Changing Type to Create Emphasis
Doin' the Numbers
Design Concepts Study Guide Chapter 7
Chapter 8.    Making Information Accessible
Two Principles of Information Organization: Hierarchy and Grouping
Strategizing for Communication: The Design Brief
The Grid: A Tool for Structure
Put It on the Tab
Design Concepts Study Guide Chapter 8
Chapter 9.    Type in Publications
It Pays to Advertise
Elements That Sell the Publication
Elements That Sell the Stories
Elements That Help Navigation
Grid Systems in Publications
Design Concepts Study Guide Chapter 9
Chapter 10.    Type Effects-The Good, the Trite, and the Ugly
The Designer's Judgment
Drop Shadows and Embossed Letters
Text on a Curved Line
Shaped Text Blocks
Text Wraps
Beware of Ghosts
Pictorial Effects
Interaction of Type and Image
Design Concepts Study Guide Chapter 10
Chapter 11.    Off the Page-Type in New Media
Type On Screen-Through the Glass, Haphazardly
Show and Tell: Type in PowerPoint Presentations
TTTTWWW: Taking Type to the World Wide Web
Type Elements in Web Design
Live Text vs. Type Images
Applying Attributes to Live Text
Print-Friendly Web Content
Type in Flash Animations
Designing a Web Site
Design Concepts Study Guide Chapter 11
Chapter 12.    A Closer Look at Type Design
Detailed Anatomy of Letterforms
Optical Adjustments in Typefaces
'R' You Seein' the Type?
A Close Look at Serifs
Design Concepts Study Guide Chapter 12
Appendix.    Type Specimens
Selected Bibliography

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