Social Marketing for Public Health: Global Trends and Success Stories
by Cheng, Hong PhD

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Product Description
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs.around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners. Discussion questions and PowerPoint slides are designed for each chapter to engage the reader in learning.

Product Information
Binding: Softcover
Specs: 422 pages | 1.51 Lbs
ISBN: 0763757977
ISBN-13: 9780763757977
Edition: 1
Publisher: Jones & Bartlett Publishing | Publish Date 12/09 | Copyright 2011

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